Branding with Archetypes Quiz

Directions:

Choose the answer that is closest for you. Be honest and go with the first answer that comes to you!

First Name

Email *

I love the idea of transforming something

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe rules are meant to be broken

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe in fairness and equality

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service offers lots of choices and variety

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I often feel isolated from other people

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

People’s rights are important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Spirituality is a vital connection for me in my work and life

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I would rather do something my own way than be popular

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My friends are a very important part of my life

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I love to reframe a situation or offer a new perspective

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service stands for something radical or different instead of blending in

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value creating connection and community

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe in serendipity

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service makes people feel rebellious

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I would much rather work together than alone

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I often feel inspired and have an active imagination

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Creating a feeling of family or community is important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe people need to lighten up

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe form and function go hand-in-hand

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value giving to others

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps people feel playful

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I enjoy the creative process

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I find it hard to say no to clients

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like to help people have a good time

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I do not like to compromise on my standards

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Kindness, caring and compassion are key values for me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I laugh at the idea of following the rules

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps clients express themselves in a creative way

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service provides comfort or security for my clients

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value creativity and innovation

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like appealing to people’s finer tastes

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe in happy endings

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like feeling victorious

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Creating intimate client, employee or vendor relationships is important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service is healthy or good for you

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value hard work and perseverance

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I see my clients as people to be loved or feel close to

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like things to be simple, cheerful or upbeat

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Overcoming challenges is motivating to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value working with people on a heart-to-heart level

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service creates a feeling of safety and predictability

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe in standing up for the underdog

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I enjoy helping people feel special and appreciated

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Freshness, cleanliness and wholesomeness are important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Anything can be accomplished with discipline and focus

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value being in control

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value self discovery

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

It’s important to seek the truth

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Systems and structure are important for getting things done

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps people find their way or learn more about themselves

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe that knowledge and wisdom are important

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps clients feel powerful or in charge

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Individuality, choice and uniqueness are key values for me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like to make people think

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service is seen as a step above the competition

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I love exploring new possibilities

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps people investigate different viewpoints

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value doing the right thing even if it’s not popular

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I tend to be a loner and prefer not to be part of a group for any length of time

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I respect objectivity

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I know that each of us has the power to transform our lives

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

If I don’t like something I’ll stand up against it

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like people to know I can be counted on

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I love to see people come together and make something happen

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value honesty above the law

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe rules are best if they apply to everyone

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe dreams can (and do) come true

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I’d rather stand up for what I believe in than compromise

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service is good for everybody

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Communicating thoughts and ideas is really important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I know I’m different from most people

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I expect people to do (and be) their best

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I prefer to see what happens rather than get too structured

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps people look or act differently than others

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like to help other people

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I often “see” how something can be made better or more beautiful

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Taking care of other people’s needs is important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe innovation happens at unexpected moments

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like things that are custom, one-of-a-kind or innovative

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

It’s important to me that people feel safe and protected

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I enjoy helping clients see situations in a new way

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I rely more on inspiration and ideas than facts and figures

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Being in the limelight is not as important to me as being of service

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like surprising people

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Innovating new solutions is exciting for me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I don’t mind making personal sacrifices for my clients or the people I work with

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value living for the moment

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service makes the world more beautiful

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Clients know they can always depend on me (or my product/service) to be there for them

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I am at times seen as provocative or off-color

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Creating an elegant ambiance is important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I take a playful approach to my product/service

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Facing obstacles is not a reason to quit

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Beauty and style are very important to me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I am hopeful and optimistic

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

It’s important to champion what’s right

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps people feel indulged or special

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value friendliness and positive work habits

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service helps people go beyond their ordinary abilities

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe in living the good life

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I appreciate knowing what is expected of me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service creates a feeling of competition and winning

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Loyalty and commitment are key values for me

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I like being taught what to do

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I don’t believe in compromise

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

It’s important to be organized and efficient

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I often feel bored or restless

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

People use my product/service as a resource or source of information

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I often feel responsible for the well-being of others

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

My product/service is innovative or helps people do something in a new way

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I enjoy a healthy or spirited debate

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I deliver assurance and confidence

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I have a strongly independent nature

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value understanding the way things work

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I value leadership and respect

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I don’t like boundaries or limits

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I believe most problems can be solved with the right information

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I’m comfortable establishing rules and order so that things run smoothly

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Others see me as leading the way

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

I seek out multiple points of view

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

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